Affiliate software needs to do a lot more than just calculate commissions. Those calculations also need to be transparent, and affiliates need reports they can use to analyze campaign performance and optimize their efforts.

Well, in the latest episode of her video podcast, Coffee with Nicky, our CEO, Nicky Senyard, discusses just this. Specifically, she goes over what affiliates should look for in the software that powers the programs they promote — from overall transparency to the specific reports they need to optimize their online marketing efforts.