The world of SEO is one that is in continuous motion. Policies are constantly amended, algorithms frequently abridged. This process is one of never-ending transition, and because of it, gauging website performance has become a daunting task. As an affiliate or merchant, the need for a proper SEO agency is paramount, now more than ever.
An accredited SEO agency can heighten a website’s perception and augment its performance. These agencies understand the intricate details of Google’s algorithms, ensuring that a website remains prevalent, and more importantly, assessable on Google’s search engine results pages (SERPs). In choosing a qualified SEO agency, affiliates and merchants should be looking for the following four analytics tiers in their reporting:
The primary tool in driving traffic to a website, keywords are crucial in achieving an elevated SERP ranking. Audiences won’t find their queries in searches without proper keywords describing them; SEM strategists excel at targeting audiences and boosting exposure. Moreover, strong, highly-relatable keywords work to create the quality content that Google approves. Keyword analysis acclimates bounce rates. A low site bounce rate is mandatory in attaining a higher quality score. In the ever-changing world of SEO, one thing remains the same – content is key.
On-page analysis consists of many factors that make up the overall makeup of a website, from a design perspective. Site structure is one facet to be examined, as it denotes, to Google, the most relevant pages on a site. Meta tag titles and descriptions, and alternative text are equally important to assess as they all appear in SERPs.
Mobile optimization, though, is the chief factor to be considered here. Currently overlooked, the importance that smartphones and tablets will play in growing online markets cannot be stressed enough. Affiliates and merchants alike need to recognize the necessity of creating, engaging, and improving mobile websites, as the mobile market is the next wave in online marketing.
In order to create a distinctive space in the online realm, competitor analysis is required. In summation, the goal here is to analyze the competition in order to find out what works and what doesn’t. This can be accomplished through multiple avenues, including page indexing. Google ranks pages and indexes them accordingly; the higher the index, the more trustworthy the page. SEO strategists will approximate these rankings, and use them to identify where the competition’s sites are strong, weak, where they are visible online, and also classify openings where a site can advantage of unused resources.
Examining the competition’s backlinks is a great resource because the results will provide an accurate indication of how aggressive the competition is with link acquisition. This will also help specify where the competition is placing itself online, in particular verticals, and where there are openings that can be taken advantage of. Above all else, backlink analysis is used to determine how many links revert back to an affiliate’s website.
Because of the changes made to SERP algorithms, the importance of crowdsourcing SEO is more than vital, it’s essential to an affiliate or merchant’s success. An SEO agency is needed for its thoroughness and attention to detail. Without a qualified agency, a website will fall vulnerable to changing algorithms. By inquiring about these four types of analytics, the smart affiliate or merchant is ensured strong site results, and a more profitable ROI, when choosing its SEO agency.
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