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Less is the New More: Effective Marketing Copy

May 22, 2009

I got a real kick out of the article at One Degree this morning about cutting the fat in marketing copy. Author Lynda Partner makes the distinction between just writing (what she calls the “blah blah blah”), and writing marketing content with value. The theory, one I stand behind wholeheartedly, is that Less is More. [...]

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10 differences between UK and US affiliate marketing

May 19, 2009

Econsultancy recently published a great article outlining the primary similarities and differences between US and UK affiliates. The differences are on a comparison of two different surveys carried out in January, and reported in their UK and US affiliate Census reports respectively. The surveys confirmed what most of us already know: geographical boundaries are becoming [...]

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