June 10, 2009
The marketing potential of social media is not as some kind of hyper targeting tool that you can use to advertise your products/services to consumers. Rather, the value of social media lies in how it can help brands and affiliates build trust and a reputation with their target market. And that trust, in turn, can [...]
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December 12, 2008
For an affiliate, the potential contained in social networks is enormous. With their rate of growth, the possibility of gaining new customers and establishing relationships with potential partners within specific verticals is endless.
A large number of networking sites make it easy to find users that are interested in similar topics, which means a marketer can [...]
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