Knowing how well your marketing campaigns are doing is vital to the survival of an affiliate marketer. Without the proper information on where campaigns are succeeding or failing, it will be impossible to know where adjustments need to be made. This is true all year round, but is especially poignant during the holiday season, as the smallest error can be extremely costly.

According to Steven Leung,

“Estimating unique visitors is today’s most popular measurement of a site’s popularity and success. And marketers can easily use this metric to measure the popularity of their campaigns.”

With this in mind, it is important for affiliates to establish metrics for campaigns that can give them important data on success and failures. This will lead to common goals for all campaigns, which is the Conversion Ratio. Goals for Conversion Ratios will be different for everyone, depending on the product being marketed, but knowing what percentage of your visitors are actually converting into sales will show affiliates where to adjust their campaigns to help them reach their goals.

Share Results’ software is equipped with reports that can track impressions, clicks, and conversion rates to measure every aspect of a campaign. Affiliates can also take advantage of Share Results tools such as the ACID feature which the affiliate can use to track the performance of any keyword for their campaign.
If a site isn’t getting many page views, then affiliates will want to explore ways of generating traffic. Similarly, if a site is getting a lot of visitors, but few clicks, then looking into a change in creatives would be worthwhile.

Email affiliates have to measure how often their emails are being viewed, how often their links are being clicked and then how many people actually purchased based on those emails. Measuring Deliverability, Open Rate, and Click Through rates will help to measure if you are reaching your target audience and where to make changes, if necessary.

Being armed with the right statistics is the key to successful campaigns. Lord Kelvin said that,

“If you cannot measure it, you cannot improve it.”

Knowing where campaigns need work, will help affiliate marketers to adjust their campaigns to become more successful in the future.

A recent Web Marketing Group article reveals very promising Internet usage statistics:

• Around seven new people use the internet every second
• For the millions of Internet users, every 4th person is using it to purchase something.
• An average of US $1 billion in Internet transactions are conducted every month.
• In a year, this figure rises to roughly US $1 trillion.
• In a year, there are 88 million new users. And this figure is constantly rising.

Suffice it to say, there’s a huge online market out there, ready and willing to buy. But with different backgrounds, tastes and interests, it’s not just about advertising everything, to everyone. Research shows that knowing who your audience is, what their needs are, and how they behave are key factors to making a successful sale.

This is crucial information to keep in mind during the holidays, when affiliates may want to look at trends for seasonal products and services, which they may not otherwise promote. Having this information will help you to invest your time and energy in markets that are more likely to provide an excellent return on your investment.

Affiliates will also do well during Q4 by looking at their own interests and expertise. If you are passionate about something, ideally something that is also part of a seasonal trend, it will be much easier to promote and sell.

If you’re a PPC affiliate or a blog affiliate, knowing your target audience is even more important. Without this information, these kinds of affiliates may be using irrelevant keywords, and providing content that is uninteresting and indeed unconvincing when it comes time to make the sale.

With trends suggesting that consumers will be spending less this holiday season, it’s more important than ever to make sure your Q4 marketing campaigns are on target.

“Consumers are more aware of their spending than ever and are very active in trying to find the best deals. Coupon websites are still growing rapidly in popularity, with nearly two-thirds of consumers checking for coupons when they shop online,”

said Guy King, co-founder of RetailMeNot.com.

For more techniques, tools, tips and great resources to make sure you’re getting every last drop out of your affiliate marketing campaigns, be sure to come back to the Share Results blog . Until November 27, Share Results is throwing a big Holiday Blogging Event, packed with all kinds of seasonal information regarding trends for Q4, tips to get the best deals, consumer trends and how best optimize your affiliate marketing campaigns.

The holidays present online retailers with tremendous earning potential.  With mere days left in the month of October, and the countdown to the real holiday madness just around the corner, now is the time to have a good look at your marketing campaigns to make sure you’re set up to enhance your sales volume, and ultimately, seal the deal.  Here are some key areas of your marketing campaigns that you should look at to make sure you’re in shape for the season.

1. Quality Affiliates
Having knowledgeable, capable marketing partners is crucial to the success of your online campaigns.  A quality affiliate will have an attractive, user-friendly website with a high page rank, and will employ multiple marketing methods to promote your product(s).  So make it a point of recruiting these affiliates and regularly logging into your account to evaluate the quality of partners that you are attracting to your program.

If you don’t feel confident about the caliber of your partners, you should speak to your affiliate manager, or consider re-evaluating your recruitment strategy.  Your Traffic Report can also help you identify your top-performing affiliates, along with their conversion rates, and can be pulled based on Affiliate ID.  Once you have partners whom you believe have the potential to perform well in your program, the more likely quality sales will be generated.

2. Click-Through Rate
Your click-through rate is an important indicator to help you determine whether (a) customers are attracted to your product/service, and (b) if they are abandoning your landing page for some unforeseen issue.  For example, you may create an effective banner ad or coupon, but a problem on an affiliate’s site, your landing page or your shopping cart could be impacting the customer’s ultimate decision to buy.

The Deep Linking tool is applied by merchants who want to help their affiliates highlight specific products that match the need of the customer.  This tool allows affiliates to send customers to an exact area of your site that truly responds to their buying need.  When a customer sees a product on a banner that they like, and then lands on a relevant landing page for that item, you are helping to seal the deal, and reduce the odds of shopping cart abandonment.  If you’re seeing low stats, consider permitting a tool like deep linking in your program, or talk to your Share Results affiliate manager to offer some insight.

3. Seal the Deal
Once an affiliate has sent a customer to your website, and the customer is ready to buy, it’s up to you to seal the deal.   Make sure you have the right tools, and are doing everything you can to make buying convenient and simple.
An example of a deal breaker might be a banner on an affiliate’s site promising a flat price for one of your products, only to have that customer discover shipping charges during the checkout process.  In fact, according to comScore, 43% of shoppers abandon their shopping carts because of unexpectedly high shipping charges, and 72% of consumers say that if an e-commerce site eliminated free shipping, they would use another e-commerce site that did offer free shipping.  Free shipping is just one of several incentives that are important to online shoppers, so make sure to incorporate this in your strategy whenever possible.

Most importantly, remember to apply your Share Results marketing software to its full potential by using the tools at your disposal, and to check in with your affiliate manager regularly to find more strategic techniques for closing the sale.

Is your affiliate marketing campaign ready for the holiday season? If not, this is the blogging event to get you ready for the busiest season of the year. Check out last week’s blogs, and make sure to tune in until November 27 for more tips and techniques to help you end Q4 with your most successful campaign yet!

According to a recent article from eMarketer.com, the No. 1 metric of success for the marketing and sales managers polled was the number of new customers acquired. Lead generation and increased sales were also tracked by more than two-thirds of respondents.

This holiday season, it will be more of challenge than ever for retailers to attract new customers to both brick and mortar and online stores. That is not meant to imply that there will not be shoppers. In fact, Marketing experts National Retail Federation (NRF) have predicted that the holiday sales for 2009 will see flat growth largely due in part to the recent recession and consumers being much more money conscious.

So, there will likely be a bevy of shoppers this season, but a post-recession, research savvy new breed of shoppers, best described as the selective consumer. That means that this season, more than ever, it is important to stand out, and make educated decisions about where advertising money should be spent.
That means operators will have to roll out customized promotions that are tailored to their customers. More significantly, it means that the operators who can forge a relationship with their customer base will be those who succeed this Q4.

“Marketers have been aware of the effectiveness of building relationships and trust with content since long before the Internet,”

said Gordon Plutsky, director of marketing and research at King Fish, in a statement.

“Technological change has rapidly increased media channel options and the patterns of information consumption among consumers. More and more marketers are abandoning old media—and traditional advertising—to venture out on their own with original content.”

The marketers studied in the eMarketer.com article considered their corporate Website the best method for achieving their top goal of reaching prospective customers. Social media and custom content and media were not far behind.

As the shift into more in depth consumer research continues, this season will see more value shoppers who will browse research and compare products on the Internet using Social media. Consumers are using social media more to search for deals and coupons via Twitter and Facebook, so marketers may want to channel more resources into that avenue.

For more techniques, tools, tips and great resources to make sure you’re getting every last drop out of your affiliate marketing campaigns, be sure to come back to the Share Results blog (http://blog.shareresults.com/). Until November 27, Share Results (www.shareresults.com) is throwing a big Holiday Blogging Event, packed with all kinds of seasonal information regarding trends for Q4, tips to get the best deals, consumer trends and how best optimize your affiliate marketing campaigns.

Executing a successful Q4 campaign is possible for online retailers, even if the season’s shopping activity is expected to decrease due to the poor economy.   Merchants who wish to succeed this year will need to be strategic, and plan ahead.   In today’s edition of the holiday blogging series, we’re going to touch upon 5 tools merchants must have if they wish to execute a successful holiday campaign.

According to a recent article from RBR.com, trends show shoppers plan to pinch pennies this holiday season, while InternetRetailer.com reports more holiday shopping will take place on the web. Armed with this knowledge, merchants can tailor their tools and resources to help them better perform during the fourth quarter of 2009.

Here are some suggested must-haves for merchants who wish to succeed this holiday season:

Must-Have 1: Update Terms and Conditions

It is important to update terms and conditions on a regular basis, especially during a busy holiday season when there are likely to be increased transactions.  This is necessary so merchants don’t find themselves welcoming in sales generated through methods not permitted in their affiliate program in the first place (for example,  incentivization, brand name bidding, or social media links through Facebook and Twitter).  While it may seem like a hassle to update terms and conditions regularly, it is far less of a hassle than the alternative; if terms aren’t up to date, merchants have to have to go back, review transactions, and evaluate if the affiliate used methods that were in violation of program.   In order to avoid this headache, merchants should clarify the promotional methods with affiliates – NOW!

Must-Have 2: Marketing Tools

Linking, Banner and Email Creatives are all marketing tools that can be employed to maximize a merchant’s potential for success in the upcoming holiday season.  Deep or Direct Linking has been effective in allowing affiliates to help close a sale from a potential customer. Currently available in the Share Results software, it is being used by merchants like UGHH to allow affiliates to promote a specific product.  Co-branded Banner Creatives are great sales tools for affiliates to use to promote and attract potential sales. These can include a specific product, a coupon code or even a call-to-action like “Free Shipping”. HTML Email Creatives have been great tools for merchants like Zoobooks, who’ve have great success with email marketers who promote their magazine subscriptions to US families. Having attractive email creative (including suppression files and suggested Subject lines) helps a merchant’s affiliates to target specific demographics.

Must-Have 3: Effective Landing Pages & Secure Shopping Cart

Effective landing pages complete with a secure shopping cart can mean the difference between closing or losing sale.  A secure shopping cart convinces shoppers they’re spending money with the right retailer.  A recent DigitalHome.ca article confirmed that shoppers are encouraged to pay attention to issues like security and Privacy Policy’s of a retailer’s site. Language promoting security of shopping cart on landing page reassures customers that their personal details are protected. Generally, affiliates also want merchants to have secure checkouts as well.  After all, affiliates spend a lot of effort promoting for their merchants, and if traffic doesn’t convert, then that defeats the affiliate’s purpose.  A comprehensive merchant will want to research shopping carts extensively, to find the ones that are most compatible with the given business model.

Must-Have 4: Coupon Codes

You may be asking yourself why coupon codes aren’t grouped in with must have #2, Marketing Tools.  That’s because coupon codes are a niche unto themselves, which can be tapped by marketers all on its own. A recent eMarketer article highlights the popularity of coupons and points out that even the most affluent online shoppers are as likely to try and save a buck this holiday season.  Merchants can use this intelligence to be more selective and offer competitive and even co-branded codes. Exclusive coupon codes can be segmented for affiliates who are known or have potential to be top performers.

Must-Have 5: Affiliate or Account Manager

Given the current economic climate and the fact that shopping activity is expected to be down for Q4, merchants are going to need more than just hot items to woo customers.  Having someone communicate with affiliates to answer their needs, or an account manager to liaise with partners on the merchant’s behalf, is essential for creating dialogue, negotiating better placement of an offer, and answering affiliates who want exclusive promos to promote.  A proficient affiliate manager can help facilitate the process by aligning merchants with the right affiliates, and working with both parties to achieve their desired outcomes; brand exposure, increased traffic, maximized conversions and profitability.

For more techniques, tools, tips and great resources to make sure you’re getting every last drop out of your affiliate marketing campaigns, be sure to come back to the Share Results blog.  Until November 27, Share Results is throwing a big Holiday Blogging Event, packed with all kinds of seasonal information regarding trends for Q4, tips to get the best deals, consumer trends and how best optimize your affiliate marketing campaigns.

It’s week two of our Holiday Blogging Event, and in our last blog of the week, we ask, what one incentive do online consumers want more than anything else?

According to Forrester Research, 75% of customers prefer to shop with an online retailer that offers this incentive, and The Conference Board Survey supports these same findings, reporting that 90% of consumers say this would also entice them to spend even more online.

The incentive here is free shipping. It’s an attractive enticement, and most consumers have come to expect it, especially around the peak holiday season.

Many merchants debate whether offering free shipping or a discounted purchase price will be more attractive to the consumer. David Bell, marketing professor at the Wharton School observes that

For whatever reason, a free shipping offer that saves a customer $6.99 is more appealing to many than a discount that cuts the purchase price by $10.

Bell also concludes that 60% of online retailers cite “free shipping with conditions” as their most successful marketing tool.

So why is a free shipping offer so important to an online retailer?

• 78% of online customers say that exorbitant shipping costs discourage them from online purchases. (Source: E-tailing Group, 2008)
• 75% of people prefer to shop with online retailers that offer free shipping, compared to 61% in 2007. (Source: Forrester Research, 2008)
• 43% of shoppers abandon their shopping carts because of unexpectedly high shipping charges. (Source: Paypal, comScore, 2008)
• 61 of the largest 100 online retailers offered free shipping as of the week of Monday, November 10, 2008. (Source: Internet Retailer)
• 90% of respondents say free shipping offers would entice them to spend more online. (Source: The Conference Board Survey, 2008)
• 72% of consumers say that if an e-commerce site eliminated free shipping, they would use another e-commerce site that did offer free shipping. (Source: comScore Survey, 2008)
• People are searching for ‘free shipping’ earlier in the Christmas shopping season, and for longer. Searches for free shipping began to rise in October of last year, and actually peaked in the first week of January. (source: eConsultancy.com, 2009)

Need more reasons to offer free shipping this holiday season? Check out Free Shipping.org for a list of retailers who are incorporating this incentive into their marketing strategy—and succeeding!

Is your affiliate marketing campaign ready for the holiday season? If not, this is the blogging event to get you ready for the busiest season of the year. Check out last week’s blogs, and make sure to tune in again next Wednesday, Thursday and Friday for more tips and techniques to help you end Q4 with your most successful campaign yet!

As the cold air begins to flow, merchants are on the lookout for what kind of online shopping trends are on the horizon for this 2009 season. October is half over, and if you haven’t started to prep your Q4 campaigns already, it’s time to get started!

This year, it is estimated that US retail e-commerce sales (excluding travel) will total $132 billion, down 0.4% from 2008. eMarketer forecasts online sales will begin to rebound in 2010 and hit full stride in 2011 if the recession is to end in 2009 as economists have predicted.

Trends suggest consumers will be spending less this holiday season making it more of challenge for retailers to attract ideal customers to both brick and mortar and online stores. That, of course does not mean there will be no shoppers, but it means that consumers will be more selective. That simply means that this season, more than ever, it is important to stand out, and make educated decisions about where advertising money should be spent.

Trends also show a progressive shift in consumer research, and there are more value shoppers who will browse research and compare products on the Internet. Consumers are using social media more to search for deals and coupons via Twitter, Facebook. So, marketers may want to channel more resources into that avenue.

In preparation for the 2009 holiday shopping season, online retailers looking to create the most effective e-commerce site should take the following steps:

1. Optimize website with holiday focused content
2. Improve pay per click (PPC) advertising campaigns for holidays
3. Driving more sales through the Comparison Shopping Engines
4. Create more customer loyalty programs
5. Humanizing customer service
6. Increase free shipping offers
7. Offer exclusive holiday coupons
8. Plan long term on how to reach consumer AFTER the holiday season have passed

For more techniques, tools, tips and great resources to make sure you’re getting every last drop out of your affiliate marketing campaigns, be sure to come back to the Share Results blog. Until November 27, Share Results.com is throwing a big Holiday Blogging Event, packed with all kinds of seasonal information regarding trends for Q4, tips to get the best deals, consumer trends and how best optimize your affiliate marketing campaigns.

Affiliates! Merchants! Are you ready for Q4, aka the busiest season of the year for affiliate marketing?!

October is half over, and if you haven’t started to prep your campaigns already, it’s time to get started!

And do we have the event to get you in the holiday spirit. From October 14 to November 27, Share Results is throwing a big Holiday Blogging Event, packed with all kinds of seasonal information regarding trends for Q4, tips to get the best deals, consumer trends and how best optimize your affiliate marketing campaigns.

Affiliates, here’s what you can look forward to during our Holiday Blogging Event:

• Affiliate marketing strategies
• Tips on how to best communicate with merchants—and how to secure the best deals!
• Tips on what shoppers will be looking for most this holiday season
• Tips on achieving higher conversion rates
• Tips on earning more revenue

Merchants, we have customized tips that will help you end 2009 with a bang. Here’s what to expect:

• Time and affiliate program management tips
• Trends that apply to your program
• How to be best prepared to accommodate affiliates during Q4
• What tools to have in place to ensure your success
• How to communicate effectively with affiliates
• How to develop a detailed promotional strategy to maximize revenue-earning potential

If you haven’t visited our Share Results blog before, now is a great opportunity to get started. The blog is designed to give you techniques, tools, tips, industry news—and so much more. And it’s a great resource to make sure you’re getting every last drop out of your affiliate marketing campaigns.

Join us starting this Friday, to launch our Holiday Blogging Event. Our first blog will look at online shopping trends for 2009, how consumers are looking for holiday deals and what online retailers can do to create the most effective e-commerce site in preparation for the holiday shopping 2009 season.

A recent report from Statistics Canada shows that Canadians seem to be warming up to the idea of online shopping. In comparison to 2005, StatsCan found that in 2007 there was a 61% increase in Canadians making purchases online. This resulted in “$12.8 billion worth of orders”. The Canadians with the biggest expense account was, not surprisingly, Albertans. They made up half of the number of online shoppers from Canada in 2007.

Canadians customers like to shop knowing two things. The first is that they’ll get a great bargain. The second is that if they’re shopping online, they want to make sure they can know everything about a product, right up to how a piece of clothing will fit on them.

Read More…