Because Share Results is committed to providing you with every service possible to help your business grow, we have started a new SEM Agency that offers services in PPC Management and SEO. We are now poised to offer services that help online business networks develop their Internet footprint and brand recognition. We are also offering supplemental Marketing Support because, at the end of the day, it’s really all about converting those leads into sales.

One of the most frustrating and challenging parts of SEO these days is the constant changing of the criteria that helps web pages to rank. Keeping track of these changes is really a full-time job, so unless you have someone employed within your company that can make sure that all of your codes and protocols are up to date, then you may be missing out on some small protocol that might be keeping your pages and PPC campaigns from ranking as high as you might like. That’s where we can help.

We have a team of dedicated professionals whose entire function in life (well, at work, at least) is to make sure that they have the most up-to-date SEO information. They can dissect your website, page by page, and show you where improvements can be made in coding, and keyword distribution. In addition, a navigational review of the site can be performed that will show you how you can keep traffic for longer, creating more opportunities for conversions.

It is one thing to get traffic coming to your site, but it’s something else entirely to convert that traffic into sales, so along with SEO support, Marketing Support is one of the most important aspects of the SEM Agency’s function. Our SEM professionals will help you to improve your web copy, and show you how you can more effectively reach your audience on websites and PPC campaigns. You’ll also receive some tips and tricks to help you increase your online presence and how to get there faster than your competition.

The best part of this service is that it is always personalized to your individual needs. We want to help your business be the best it can possibly be, and our new SEM Agency is just one more step in that direction. To find out more about how we can help drive qualified traffic to your site, feel free to contact us at agency [at] shareresults [dot] com and we’ll get you started in the right direction.

Major retailers are re-evaluating their marketing strategies, with more and more opting to invest in Internet search ads, as this medium becomes mainstream. Indeed, Efficient Frontier, a search engine marketing firm, predicts a ‘double-digit’ increase in search ad spending this quarter, most notably from retail advertisers during the peak holiday online shopping season.

As this marketing medium becomes more popular, marketers are also becoming savvier. As a Wall Street Journal article reports, some of the new strategies include buying top ads tied to phrases consumers tend to search for when they are in the final stages of making a purchase decision. Being aware of how consumers search when they are ready to purchase, is critical to making your ROI as lucrative as possible.

With Halloween fast approaching, a good example of this might be using long-tail keywords like “buy a Spiderman Halloween costume” versus a more general search term like, “Halloween costume”. A consumer would be far more likely to use a long-tail keyword like the Spiderman example above when they are further down the sales channel, and are ready to buy.

When you do incorporate long-tail keywords in your search ads, make sure the landing page where you are sending the consumer truly matches their interest. Using the same Spiderman costume example, it would be wise to send the consumer to targeted page on your website. In this case, unless the landing page had a selection of Spiderman Halloween costumes, chances are that your ROI on this search ad would be less than attractive.

If you haven’t tried your hand in search ads, the holiday season is probably the best time of the year to give it a shot. Whether you choose to go with Google, or with Bing which increased its share of searches and search-ad dollars in Q3 (Source: PaidContent.org), Share Results is now offering its SEM services (contact Jamie [at] shareresults [dot] com), with a team of search engine experts, to get you going with what is now recognized as a very popular, and very savvy way of marketing.

Share Results is excited to announce that we now have three employees who have received Google Analytics accreditation. This means that businesses can work with Share Results to maximize SEM efforts and set up analytics campaigns- as well as growing a company’s business through Google and other search marketing opportunities.

The Analytics accreditation is proof of proficiency in using Google Analytics, and qualification remains current for 18 months. In order to receive the accreditation, individuals must complete the mandated Google training sessions and score 75% or higher in the Analytics exam. Receiving the Google Analytics accreditation means that Share Results is now qualified to set up Google Analytics for client websites, offer in depth analysis of statistics and set up conversion tracking and goals on client websites.

If you’re seeking out opportunities for branding and acquisition though paid search, contact Share Results to develop an online strategy.

Children are one of those expenditures (and blessings) that fuel a consistent demand through (1) the love their parents feel for them and (2) constantly out-growing and wearing-out things. Well, recently I got to interview Dave Newman, Affiliate Manager at TheCuteKid.com, one of the largest online baby photo contest sites.

Dave told me that affiliate marketing is so important for TheCuteKid.com that as much as 50% of its acquisition is driven through its affiliate program, and TheCuteKid.com devotes about 1/3 of its marketing budget to its affiliate program.

The interview is posted on the 5 Star Affiliate Programs blog. In it, Dave discusses a how TheCuteKid.com deals with affiliate management, social media, branding, SEM, and CRM.

TheCuteKid.com’s affiliate program is one of the newest ways for affiliates (especially those using PPC) to earn revenue share from their traffic in the baby and family market. Affiliates sending visitors to TheCuteKid.com will receive a $12 commission when that visitor makes a valid contest entry payment. There is a 120-day cookie and referred visitors get a free membership.

With over 4 million new babies born a year, The CuteKid.com site targets over 120 million families in the US market alone. Anyone with a baby or young child can enter a variety of photo contests through TheCuteKid.com, and members also receive more than $70 worth of free products upon contest entry. Members can even vie for monetary prizes, as well as the chance to win in the annual $25,000 College Tuition Fund.

BAMroll, get your BAMroll! It’s Thursday, and we have a couple of useful blogs for you to check out. Without further ado, here are reviews the latest posts of the latest BAMrollers. I hope they motivate you to keep reading!

• Daily Marketing Tips includes a post on Direct Marketing-4 Comprehensive Ways to Excel at Marketing.  You can download a free guide with more details on the blog, or just check out the post itself. (Yes, free!) Here is a summary:
  • have a good sales pitch
  • dress sharp
  • communicate well
  • present your best features.

• SEM Geek posts on Why the “WHAT” Is More Important Than the “HOW” in PPC Marketing.” The suggestion is that anyone can create a PPC campaign, but to develop a successful PPC campaign requires a deep knowledge of the product or service being promoted. As this marketing channel gets more attention, smarts matter more than skills.

For daily updates, download the OPML file on the BAMroll page. We also have badges.