Posts tagged as:

Q4

Tracking Your Affiliate Campaign Success

November 13, 2009

Knowing how well your marketing campaigns are doing is vital to the survival of an affiliate marketer. Without the proper information on where campaigns are succeeding or failing, it will be impossible to know where adjustments need to be made. This is true all year round, but is especially poignant during the holiday season, as [...]

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Attracting your Affiliate Audience: the Who, the What and the How

November 6, 2009

A recent Web Marketing Group article reveals very promising Internet usage statistics: • Around seven new people use the internet every second • For the millions of Internet users, every 4th person is using it to purchase something. • An average of US $1 billion in Internet transactions are conducted every month. • In a [...]

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Shopping Trends for Black Friday and Cyber Monday

November 4, 2009

It’s November, and with Black Friday and Cyber Monday just around the corner, consumers are looking forward to some of the biggest savings of the year. Whether through brick and mortar stores, online retailers, or both, consumers will be browsing products throughout the month to snap up the best bargains, come November 27 (Black Friday) and November 30 (Cyber Monday)

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Measuring Success during Q4

October 27, 2009

According to a recent article from eMarketer.com, the No. 1 metric of success for the marketing and sales managers polled was the number of new customers acquired. Lead generation and increased sales were also tracked by more than two-thirds of respondents. This holiday season, it will be more of challenge than ever for retailers to [...]

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Top 5 Merchant Must-Haves for a Successful Holiday Campaign

October 22, 2009

Executing a successful Q4 campaign is possible for online retailers, even if the season’s shopping activity is expected to decrease due to the poor economy.   Merchants who wish to succeed this year will need to be strategic, and plan ahead.   In today’s edition of the holiday blogging series, we’re going to touch upon [...]

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Do Free Shipping Offers Attract Customers?

October 21, 2009

It’s week two of our Holiday Blogging Event, and in our last blog of the week, we ask, what one incentive do online consumers want more than anything else? According to Forrester Research, 75% of customers prefer to shop with an online retailer that offers this incentive, and The Conference Board Survey supports these same [...]

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