Posts tagged as:

PPC

Brand Bidding: the Good, the Bad & the Ugly Part II

February 9, 2010

In yesterday’s blog post, we delved into brand bidding, as it relates to merchants. Today, we are re-examining brand bidding from the affiliate’s perspective, with at look at some trends, consequences and some good old fashion advice.
Brand bidding is when an affiliate targets specific keywords associated with a brand, as opposed to a generic [...]

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Effective Creatives Part 2 – Text Creatives

February 3, 2010

What are Text Creatives?
A text creative is any text that you’ve written in order to entice consumers to click through to a landing page where purchasing takes place. You’ll see these used in pay-per-click (PPC) ads, on web pages and in promotional emails. And even if you’re dealing with image creatives, they all have text [...]

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Tracking Your Affiliate Campaign Success

November 13, 2009

Knowing how well your marketing campaigns are doing is vital to the survival of an affiliate marketer. Without the proper information on where campaigns are succeeding or failing, it will be impossible to know where adjustments need to be made. This is true all year round, but is especially poignant during the holiday season, as [...]

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Exclusive Christmas Merchant Santa’s Ornament Shop Launches in Share Results

November 5, 2009

We’re seeing green and red! This can only mean that Santa’s Ornament Shop has gone live in Share Results!
Santa’s Ornament Shop offers the largest selection of personalized Christmas ornaments available online. These ornaments have been hand selected for their quality and uniqueness so that the selection always meets the needs of anyone looking for [...]

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Measuring Success during Q4

October 27, 2009

According to a recent article from eMarketer.com, the No. 1 metric of success for the marketing and sales managers polled was the number of new customers acquired. Lead generation and increased sales were also tracked by more than two-thirds of respondents.
This holiday season, it will be more of challenge than ever for retailers [...]

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Do Free Shipping Offers Attract Customers?

October 21, 2009

It’s week two of our Holiday Blogging Event, and in our last blog of the week, we ask, what one incentive do online consumers want more than anything else?
According to Forrester Research, 75% of customers prefer to shop with an online retailer that offers this incentive, and The Conference Board Survey supports these same findings, [...]

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How To Use the Share Results ACID Tool in a PPC Campaign

October 16, 2009

If PPC is part of your affiliate marketing campaigns, (and it should be!) then the Affiliate Custom ID (ACID) Tool is a great feature of the Share Results software that you should become familiar with.
What is the ACID Tool?
The ACID Tool is a Share Results software feature that allows you to add a custom parameter [...]

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Bing’s Got Bang!

October 9, 2009

Slowly but surely, Bing is building more bang.
For the third month in a row, Microsoft’s new search engine, Bing gained a slight increase in the U.S. search market. Accounting for 9.3% of U.S web searches for the month of August, a .4% increase from its July share of 8.9%, Bing continues [...]

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Affiliate Marketing with a Cause

October 2, 2009

If you are an affiliate looking to promote products associated with a charitable cause this fall, you may want to consider partnering with T-Shirtmonster.ca. This October, the online t-shirt retailer is working in affiliation with the Breast Cancer Society of Canada to offer fully customizable t-shirts in honour of Breast Cancer Awareness month. ”The Breast Cancer Society of Canada [...]

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BAMroll Update: June 11, 2009

June 11, 2009

If this is your first time here, OR if you just happen to be looking for about 50 mini reviews of Big Affiliate Marketing blogs…then check out the BAMroll and let us know what you think!
I present the following worthy additions to our blogroll:

PPC Blog is pretty self-explanatory. The very qualified blogger writes about search [...]

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