Nearly every affiliate has considered making the leap from being a part-time affiliate marketer to being a full-time one. Well, in the latest episode of Coffee with Nicky, our CEO, Nicky Senyard, explores what’s involved in taking that step. From the experience it takes, to how it’s a leap of faith that be based on your what you’re passionate about, Nicky goes over some considerations that every affiliate should make when taking their affiliate marketing activities to the next level.

Affiliates are often used primarily for customer acquistion, but they also have a lot of potential to help merchants retain customers. In the latest episode of Coffee with Nicky, our CEO, Nicky Senyard, discusses how merchants can work with their affiliates for retention purposes, and convert one-time buyers into repeat customers.

In the last installment of Coffee with Nicky, our CEO Nicky Senyard discussed how affiliates could use twitter. Something that she focused on was how the channel itself should not tried to be monetized. Rather, affiliates should focus on using it to further grow and better engage their existing audiences.

Well, this is a clip of Chris Brogan discussing how any marketers should approach online communities in general, and his point is rather similar. Specifically, whether their affiliate marketers or corporate representatives, Chris underscores how communities are best used for building trust-based relationships, and by trying to just “sell to them,” marketers are very likely to end up shooting themselves in the foot. Enjoy…

The way that Twitter has grown in popularity has left a lot of affiliates wondering how to best use it toward their affiliate marketing goals. After all, whereas brands might be focused on simply building awareness or managing their PR, affiliates need to focus on actual conversions. Well, in the latest installment of Coffee with Nicky, our CEO Nicky Senyard discusses exactly what the potential of Twitter is for affiliate marketers, and how they should consider using it toward their affiliate marketing goals.

So our CEO, Nicky Senyard, has been tinkering with video blogging, and is trying out a new format. It’s called Coffee with Nicky. She’ll be posting the videos on her blog, and you can also get an embeddable player that will always feature the latest episode on theCoffee with Nicky show page.

In any case, this is the Blip.tv player, but Nicky has also set up a Coffee with Nicky YouTube Channel.