Posts tagged as:

brand bidding

Brand Bidding: the Good, the Bad & the Ugly Part II

February 9, 2010

In yesterday’s blog post, we delved into brand bidding, as it relates to merchants. Today, we are re-examining brand bidding from the affiliate’s perspective, with at look at some trends, consequences and some good old fashion advice. Brand bidding is when an affiliate targets specific keywords associated with a brand, as opposed to a generic [...]

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Brand Bidding for Merchants: the Good, the Bad & the Ugly

February 8, 2010

If brand bidding will be part of your upcoming PPC campaigns, there are some definite pros and cons worth highlighting, and important considerations to keep in mind for merchants and affiliates alike. Brand bidding is when an affiliate targets specific keywords associated with a brand, as opposed to a generic word, such as a noun [...]

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