Posts tagged as:

banner creative

Effective Creatives Part 3– Image Creatives

February 4, 2010

Image creatives are often known as banner ads. These were very popular in the early days of online marketing, but at some point began to be slightly less effective. With recent innovations in design and technological advances, image creatives are once again becoming a very effective tool in an affiliate marketer’s toolbox. Indeed, banner ads [...]

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Measuring Success during Q4

October 27, 2009

According to a recent article from eMarketer.com, the No. 1 metric of success for the marketing and sales managers polled was the number of new customers acquired. Lead generation and increased sales were also tracked by more than two-thirds of respondents. This holiday season, it will be more of challenge than ever for retailers to [...]

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Do Free Shipping Offers Attract Customers?

October 21, 2009

It’s week two of our Holiday Blogging Event, and in our last blog of the week, we ask, what one incentive do online consumers want more than anything else? According to Forrester Research, 75% of customers prefer to shop with an online retailer that offers this incentive, and The Conference Board Survey supports these same [...]

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