Posts tagged as:

affiliate tracking

Brand Bidding for Merchants: the Good, the Bad & the Ugly

February 8, 2010

If brand bidding will be part of your upcoming PPC campaigns, there are some definite pros and cons worth highlighting, and important considerations to keep in mind for merchants and affiliates alike. Brand bidding is when an affiliate targets specific keywords associated with a brand, as opposed to a generic word, such as a noun [...]

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Affiliate Software & Relationships

July 13, 2009

A lot of the support that a merchant can offer their affiliates is going to come from software. It’s the tracking, reporting, and marketing tools in their affiliate software that can make all the difference for how effective affiliates. In the latest episode of Coffee with Nicky, our CEO, Nicky Senyard, explores what those features [...]

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What Affiliates Need from Affiliate Software

July 2, 2009

Affiliate software needs to do a lot more than just calculate commissions. Those calculations also need to be transparent, and affiliates need reports they can use to analyze campaign performance and optimize their efforts. Well, in the latest episode of her video podcast, Coffee with Nicky, our CEO, Nicky Senyard, discusses just this. Specifically, she [...]

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