Posts tagged as:

acquisition

Affiliate Mergers: Two heads are better than one

December 17, 2010

Mergers and acquisitions are a big deal in the business world. We hear about them all the time, whether it’s the recent news that Groupon was entertaining a bid from Google, or that People.com purchased a celebrity baby blog back in 2008, carving out a large portion of the US female market for itself. Acquiring [...]

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How Affiliate Help with Customer Retention

July 20, 2009

Affiliates are often used primarily for customer acquistion, but they also have a lot of potential to help merchants retain customers. In the latest episode of Coffee with Nicky, our CEO, Nicky Senyard, discusses how merchants can work with their affiliates for retention purposes, and convert one-time buyers into repeat customers.

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Interview with SuperCollege.com

June 10, 2009

Education is a potentially lucrative vertical during times of economic slowdown. As consumers face lay-offs, they start considering other career options and looking into furthering their education. We recently had the chance to ask Gen Tanabe of SuperCollege.com about how the company is using social media and where they see affiliate marketing headed in the [...]

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