In continuation of our last post about the Affiliate Summit East conference in New York, Share Results had the opportunity to attend the GLAM Interactive party. While the GLAM parties have been known to be all-female events, this time it was an all-gender affair. In fact, correct us if we’re wrong, but were there actually more men at the GLAM party than women? The GLAM party included a live performance from the band… wait for it…
Touch my Pixel.
Share Results walked the floor for much of the conference. Monday of course was the first and most popular day for the exhibit hall where most of the networking takes place. The beauty of having the conference at the Hilton in Midtown New York was that there were two floors where companies were exhibiting. Sometimes exhibit halls can get much too chaotic and crowded, so breaking it up into two floors was a good idea. Perhaps it might be a great opportunity for the organizers of the event to segment future exhibit halls by specific sections for merchants, agencies, networks, what have you. We could definitely see how much easier it would be to help affiliates and other existing/potential partners to decide on just where to allocate their time.
For affiliates, it seems the best way to manoeuver an event like this is to walk one floor for the first half of the day and another for the second half. It was nice to see more affiliates handing out business cards to potential networks and merchants they were interested in, something we noticed was not happening as frequently at the last Affiliate Summit East event in Boston. Some attendees we spoke with seemed to be navigating more toward the online education industry, as this is already a highly popular vertical in affiliate marketing.
Other trends we noticed was that more businesses seemed to be working with more CPC and CPM models. Also, a couple of booths we encountered were from companies engaged in the mobile marketing area. The people we spoke with in this area said that they had geo-targeting capabilities and found ways to tailor messages via SMS to users outside North America, which is promising for merchants focusing on international markets. Other topics of discussion were affiliate software. And after asking about what users of affiliate software in the industry wanted most from white labeling, it seemed the biggest request was sub-id tracking, personalized customer/tech support, and customization, features that are all available through Share Results.
Overall, the Affiliate Summit East conference was a successful and well-attended event. One final word about the conference though. If you happen to be an affiliate (whether you’re a beginner or advanced affiliate), you may want to arrange a meeting with Melanie Seery at the next summit in Vegas this January, because she’s kind of a Big Deal! 
She’s a very important voice in the affiliate marketing industry today and if you are just getting your feet wet as an affiliate or need more information about how the US tax legislation impacts your state, we encourage you to head over to her site Affiliate Voice. You can also follow Melanie on Twitter @Mellies.
While you may not have had the opportunity to meet with Share Results in beautiful New York City this time around, you can look out for us at similar forthcoming industry events. However, the quickest way to connect or partner with us is via email, our sign-up page, our BAMroll and of course, Twitter @ShareResults. 
Recent Comments