Just last week I was asking whether magazines should consider affiliate marketing. The benefits included (1) monetizing un-sold ad-space, (2) targeting products based on their reader demographics (instead of vice-vera), and (3) diversifying and bolstering both their revenue-stream and subscription base.
Well, the magazine Woman’s Day seems to already be moving into affiliate marketing through “interactive call-to-actions.” As AdAge is reporting:
The interactive call to action is straightforward: Readers are invited to snap pictures with their mobile phones of any page in the magazine that bears an icon indicating the page is “snap-enabled.” After sending their pictures to a designated address, readers receive a coupon, a sample offer or some other promotion.
This is a really interesting blend of mobile and offline affiliate marketing. Offline affiliate marketing is a particularly interesting niche for three reasons: (1) it allows affiliates to capitalize on all the in-store and incremental sales their site help generate, (2) it allows affiliates to make commissions on the sales of products that consumer prefer to purchase in-store/in-person, and (3) it can attract many new advertisers to the space whose products are not suited to online purchasing, opening up a lot more opportunity to affiliates.
This move on the part of a print magazine to leverage affiliate marketing, then, could prove a significant development for the industry as a whole.
To learn more about how offline affiliate marketing works, here’s a video interview with Jonathan Treiber, the CEO of an offline affiliate marketing company. We caught up with Jonathan at Affiliate Summit West 2009, and he was nice enough take a few minutes to discuss just what offline affiliate marketing is, how it works, and who is most likely to benefit from it.
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