APIs and You: A Beginner’s Guide

July 27, 2011

When using the internet, we often take the complexities which make our experience so simple and intuitive for granted. The majority of people surfing the net are more than likely unaware of what an application programming interface (API) is, but almost any consistent internet user engages with APIs on a regular basis. In the technical [...]

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First Time Attending an Affiliate Conference?

July 22, 2011

With Affiliate Summit and LeadsCon East just around the corner many affiliates have been asking what to expect and how to prepare. If it’s your first time attending an affiliate marketing conference don’t be nervous! Many affiliates are often intimidated when attending for the first time. However, try not to be afraid to go up [...]

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Real-time Data Leads to Real Results

July 20, 2011

Within the past year, developments in information technology have allowed for the real-time transmission of crucial analytical data. Adopting real-time data into your marketing efforts is for the time being a very smart decision, and in the long run is almost certainly inevitable. The old mantra is “time is money,” and when you wait until [...]

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Interview with Canadian Retailer Stylehopper

July 15, 2011

The Canadian market has an ever-growing number of retailers going online in order to bring amazing brands at discount prices to the increasing number of Canadian shoppers. Our newest merchant, Stylehopper, is no exception. This one-stop shop for the finest in high-end brands has taken time out of their busy day to share some information [...]

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Canadian Affiliates Have a Niche Market Right Under Their Noses

July 14, 2011

In Canada, retail ecommerce has been experiencing double digit growth from 2003-2006. More Canadians used the internet to purchase $12.8 billion worth of goods and services in 2007, up 61% from 2005. Almost half of those who shop online do so because they find better deals than in stores. And although Americans shop online more [...]

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Has Google+ Lived Up to the Hype?

July 12, 2011

Last week we discussed the much hyped Google+, which at that point was still at limited invite status. We determined that Google’s new service promised a wealth of great new features, but that it was equally important to wait to see just how these features worked in practice. According to Paul Allen, the CEO of [...]

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