With Twitter having exploded that way it has over the last few months, it’s not just the web-savvy brands who “get it” that have jumped on the bandwagon. Now, brands from all walks and industries are having to consider the medium as a way to reach out to an interact with its target market.

Well, our CEO, Nicky Senyard, touches on what Twitter means for brands in the latest episode of her video blog Coffee with Nicky. But why take our word for it when you can hear it from Nicky directly?

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