Today, Share Results chats with Carol Francis and Monta Fleming of GoNannies affiliate program.

Tell us a little about GoNannies and how you differ from your competitors. How did you start your business and why did you decide to launch an affiliate program?

GoNannies is an online service that helps families find  household help efficiently and affordably. We offer the largest number of domestic personnel types including nannies, sitters, housekeepers, senior care, personal assistants, personal chefs, doulas and more.    In the pursuit of finding a nanny for her own use,  President & Founder, Monta Fleming was frustrated with overly priced and unsuccessful nanny agencies, as well as not-so-reliable online services. Monta combined her own 17 years of IT and Management expertise with the need she had to find reliable childcare into a company founded on family values, integrity, reliability, and trust. GoNannies offers comprehensive background check services, never compromising our families’ safety with unreliable database only background checks offered by other competitors.

GoNannies launched our affiliate program because we saw a great opportunity to expose our popular services to an even larger audience.

It may appear to members of affiliate marketing that with the state of the economy, perhaps nanny services are not as high in demand. Do you find that there is less demand for nannies because of the economy? What are the various services that you offer?

Fortunately, nannies are still very much in demand because families will always need childcare.  Additionally, GoNannies is a low cost alternative to traditional, high-cost placement agencies, so in a depressed economy, ours is the type of service that will often see increases when money is more scarce. Also, GoNannies is unique in that we offer a free nanny share program, which is a creative affordable solution in this challenging economy that allows families to locate other families in their area interested in sharing a nanny, cutting nanny costs into a fraction of what they would pay otherwise.  And lastly, our services are far more extensive then nannies, also offering senior care, housekeepers, sitters, personal assistants, personal chefs, and more.

We wrote a blog post a while back about parents' needs for nannies in the US and the methods used to find them. It's interesting to see that various geographical regions seem to have more of a demand than others.

What geographical trends are you seeing occur with GoNannies?

We definitely see a trend of high demand in major metropolitan areas.

Affiliates are always interested in the benefits of joining an affiliate program. What are the perks of joining GoNannies? Who is your ideal affiliate you would love to see promote your services?

GoNannies offers a very competitive affiliate program.  We offer the largest payout amount in our industry for our Membership services and even offer additional payout opportunities through the background check services we offer. Additionally, we offer services in a larger geographical region, including both the U.S. and Canada. While Affiliates who offer some level of either family or female directed site content can be naturally outfitted to succeed in our Affiliate program, Affiliates who are effectively able to target to our niche audience within a larger general population can also be quite successful.

What can affiliates expect to see from GoNannies for the holiday season and eventually the new year?  Are there any special tools and resources affiliates can look forward to in your program?

GoNannies will continue to be very supportive of our affiliates. We have a dedicated affiliate manager whose priority is to facilitate our affiliate’s success.  We will continue to offer exclusive discounts and incentives for our affiliates. New resources to look forward to include widgets that we believe will be very successful for promoting our services.

Background checks are key elements to hiring nannies and elder care professionals. What are some ways affiliates can promote this type of service in their campaigns?

Background checks are certainly very instrumental in finding the right care. That’s why GoNannies not only provides access to free background checks, but also offers supplemental background check services so that families can be as thorough as they need to be in their hiring process. To better help affiliates promote our background check services, we are in the process of designing new creative which will nicely promote our free background check offerings, as well exclusive affiliate discounts.

Are you an affiliate with a family-focused website? Want to be a member of the GoNannies affiliate program, or the Share Results network? Click here to register today!