This is a clip of Loren Feldman and Chris Brogan talking shop at Affiliate Summit East. They make some interesting comments about how affiliate marketers differ from tech bloggers and social media types. Check it out…

Affiliates are often used primarily for customer acquistion, but they also have a lot of potential to help merchants retain customers. In the latest episode of Coffee with Nicky, our CEO, Nicky Senyard, discusses how merchants can work with their affiliates for retention purposes, and convert one-time buyers into repeat customers.

Affiliate software needs to do a lot more than just calculate commissions. Those calculations also need to be transparent, and affiliates need reports they can use to analyze campaign performance and optimize their efforts.

Well, in the latest episode of her video podcast, Coffee with Nicky, our CEO, Nicky Senyard, discusses just this. Specifically, she goes over what affiliates should look for in the software that powers the programs they promote — from overall transparency to the specific reports they need to optimize their online marketing efforts.

Meet Austin Hill (@austinhill), one of the founders of Akoha (@akoha), a web-based game with reality-based play (very cool). The company is trying to make the world a better place by changing the way people think about acts of kindness, and that goal recently got them invited to present at Ted 2009.

We caught up with Austin at the last Podcamp Montreal, and sat down with him to discuss the potential revenue streams that the company is considering. After all, Akoha and it’s staff still have to eat.

The way that Twitter has grown in popularity has left a lot of affiliates wondering how to best use it toward their affiliate marketing goals. After all, whereas brands might be focused on simply building awareness or managing their PR, affiliates need to focus on actual conversions. Well, in the latest installment of Coffee with Nicky, our CEO Nicky Senyard discusses exactly what the potential of Twitter is for affiliate marketers, and how they should consider using it toward their affiliate marketing goals.

With Twitter having exploded that way it has over the last few months, it’s not just the web-savvy brands who “get it” that have jumped on the bandwagon. Now, brands from all walks and industries are having to consider the medium as a way to reach out to an interact with its target market.

Well, our CEO, Nicky Senyard, touches on what Twitter means for brands in the latest episode of her video blog Coffee with Nicky. But why take our word for it when you can hear it from Nicky directly?

A little while ago, our CEO, Nicky Senyard, launched a new video blog format called Coffee with Nicky. Well, Nicky has just released a new episode, and it’s all about Twitter, social media, and managing the the public/private/professional divide of your various online presences. We hope you enjoy it as much as we did…

Project Working Mom… And Dads, Too! was given some fantastic TV coverage yesterday on the highly popular Tyra Banks Show. For some time now, the eLearners powered scholarship contest has been buzzing about online. Yesterday, a few select recipients not only received news that they won scholarships, but they also got a chance to meet the supermodel herself! To see video footage of the show, please refer to PWM on Facebook.

If you’re an affiliate that promotes education to your visitors, there is actually still 1 week left to promote this scholarship contest, which offers working mothers and fathers a chance to get an accredited online degree without the debt. This contest will close after April 30, 2009. And, while it may seem like this is a temporary campaign to promote, remember that eLearners is in the business of helping you help prospective students all-year round.

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A little while back, we posted an interview with Wade Tonkin on affiliate trends in 2009. This is the second part of that time we caught up with Wade at Affiliate Summit West 2009.

In this interview, Wade discusses how he thinks the current economic climate is going to affect the affiliate marketing industry. Essentially, Wade sees a lot of opportunity for both merchants and affiliates in a downturn economy.

Wade is widely known for his work through GTO Management and the Christian Affiliate Marketing Association.

To watch this video in HD, just click on the HD button on the YouTube player once the video starts playing.

So our CEO, Nicky Senyard, has been tinkering with video blogging, and is trying out a new format. It’s called Coffee with Nicky. She’ll be posting the videos on her blog, and you can also get an embeddable player that will always feature the latest episode on theCoffee with Nicky show page.

In any case, this is the Blip.tv player, but Nicky has also set up a Coffee with Nicky YouTube Channel.