From the category archives:

Social Media

Twitter for Affiliates

May 8, 2009

The way that Twitter has grown in popularity has left a lot of affiliates wondering how to best use it toward their affiliate marketing goals. After all, whereas brands might be focused on simply building awareness or managing their PR, affiliates need to focus on actual conversions. Well, in the latest installment of Coffee with [...]

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Nicky on Brands and Twitter

May 1, 2009

With Twitter having exploded that way it has over the last few months, it’s not just the web-savvy brands who “get it” that have jumped on the bandwagon. Now, brands from all walks and industries are having to consider the medium as a way to reach out to an interact with its target market. Well, [...]

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12 Tips for Social Media Newbies

April 30, 2009

Whether you’re an affiliate marketing trying to drive traffic to your site, a brand trying to reach out to your target market, or just an overage Joe/Jane looking to connect with like-minded people, social media can be an incredibly powerful tool. And the reason behind the potential of social media is, well, it’s social — [...]

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Second Episode of Coffee with Nicky

April 22, 2009

A little while ago, our CEO, Nicky Senyard, launched a new video blog format called Coffee with Nicky. Well, Nicky has just released a new episode, and it’s all about Twitter, social media, and managing the the public/private/professional divide of your various online presences. We hope you enjoy it as much as we did…

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Reinventing the Newspaper Revenue Model

April 6, 2009

From the Chicago Sun Times to the Rocky Mountain News, newspapers across the board are struggling with dwindling ad revenues. And it’s not just the recession. Rather, newspapers are just having trouble adapting their revenue model to moder times. While Craigslist has cut into their classifieds business, the sheer volume of information on the internet [...]

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Real Social Media Experts

April 2, 2009

It’s pretty much a universally accepted truth that social media can be an incredibly powerful tool to both generate traffic and retain customers. But when you’re trying to research the best way to use different social media tools to reach your own business goals, the task  can be daunting. It seems that everyone is a [...]

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