From the category archives:

Search Engine Marketing

Social Media Updates Now Part of Google and Bing Search Results

November 3, 2009

Are you active with social media marketing? A recent announcement by Google and Microsoft now makes social media marketing all the more important to marketing in general, and specifically search engine marketing.
Google and Microsoft have both secured deals with Twitter, and Microsoft has also inked one with Facebook to include updates into Bing search results. [...]

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Search Ads Up, Marketers Savvier

October 23, 2009

Major retailers are re-evaluating their marketing strategies, with more and more opting to invest in Internet search ads, as this medium becomes mainstream. Indeed, Efficient Frontier, a search engine marketing firm, predicts a ‘double-digit’ increase in search ad spending this quarter, most notably from retail advertisers during the peak holiday online shopping season. [...]

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Do Free Shipping Offers Attract Customers?

October 21, 2009

It’s week two of our Holiday Blogging Event, and in our last blog of the week, we ask, what one incentive do online consumers want more than anything else?
According to Forrester Research, 75% of customers prefer to shop with an online retailer that offers this incentive, and The Conference Board Survey supports these same findings, [...]

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Share Results receives Google Analytics accreditation

October 19, 2009

Share Results is excited to announce that we now have three employees who have received Google Analytics accreditation. This means that businesses can work with Share Results to maximize SEM efforts and set up analytics campaigns- as well as growing a company’s business through Google and other search marketing opportunities.
The Analytics accreditation is proof [...]

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How To Use the Share Results ACID Tool in a PPC Campaign

October 16, 2009

If PPC is part of your affiliate marketing campaigns, (and it should be!) then the Affiliate Custom ID (ACID) Tool is a great feature of the Share Results software that you should become familiar with.
What is the ACID Tool?
The ACID Tool is a Share Results software feature that allows you to add a custom parameter [...]

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Bing’s Got Bang!

October 9, 2009

Slowly but surely, Bing is building more bang.
For the third month in a row, Microsoft’s new search engine, Bing gained a slight increase in the U.S. search market. Accounting for 9.3% of U.S web searches for the month of August, a .4% increase from its July share of 8.9%, Bing continues [...]

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BAMroll: Hide or Show Affiliate Links?

September 24, 2009

There is an ongoing debate pertaining to affiliate links and whether or not it is advisable to cloak (hide) them or show them.
On one hand, people are less inclined to click on affiliate links, as they tend to trust long links with many characters and unknown codes. For the affiliate, it helps prevent others from [...]

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BAMroll: Bing’s New Visual Search

September 17, 2009

Looking for that cool new digital camera? Searching high and low for the latest and trendiest handbag? Bing has launched a new visual search engine that displays all results…visually! By using Microsoft’s Silverlight technology, Bing has been able to create a sleek, time-saving way of comparison shopping and searching. Technology in general has emphasized the [...]

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Optimize Now, and Bing Later

September 17, 2009

A successful affiliate needs the right tools and resources to maximize conversions, and create and maintain a successful online presence. Part of this equation also includes staying in-the-know about important industry information, and keeping abreast with current search news, as this provides the affiliate with further opportunity to target additional market segments.
So when Microsoft [...]

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BAMroll: Google Caffeine

August 13, 2009

Exciting times! Google is in the process of introducing a new version of their popular search engine named Caffeine. Unlike Microsoft’s new search engine Bing, which is distinguished by its focus on user interface modifications, Google’s new venture promises to keep the changes ‘under the hood’. Google Caffeine’s focal point is to improve the indexing [...]

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