From the category archives:

Affiliate Strategies

Should Magazines Consider Affiliate Marketing?

May 6, 2009

It’s not secret that the print publishing industry is in trouble: several newspaper have recently gone bust. But the magazine industry might be in even worst shape. Like newspapers, circulation and advertising are down, but even moreso because magazines are seen more as a luxury purchase than are newspapers. But is it possible that magazines [...]

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12 Tips for Social Media Newbies

April 30, 2009

Whether you’re an affiliate marketing trying to drive traffic to your site, a brand trying to reach out to your target market, or just an overage Joe/Jane looking to connect with like-minded people, social media can be an incredibly powerful tool. And the reason behind the potential of social media is, well, it’s social — [...]

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Blogging for Money

April 21, 2009

So it seems that blogging is indisputably mainstream. And by mainstream, I mean it’s become a common profession. Indeed, a Wall Street Journal article has the skinny on how it’s more common that many professions that we all probably know at least somebody in: In America today, there are almost as many people making their [...]

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Basic Meta Info for Affiliates

April 16, 2009

Meta information is used to categorize and label web pages. Although it is not the end-all-be-all of search engine optimization (SEO), it is very important to the extent that it determines how sites are indexed by search engines and listed on the search engine result pages (SERPs). When your affiliate pages have the proper meta [...]

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It’s all about Communication

April 6, 2009

The expression “it’s not what you know, it’s who you know” is a marketing mantra, especially when that marketing is being done on an affiliate level. As an affiliate, the best tools at your disposal are the relationships you build. By building a relationship with your affiliate manager, you are that much more likely to [...]

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Real Social Media Experts

April 2, 2009

It’s pretty much a universally accepted truth that social media can be an incredibly powerful tool to both generate traffic and retain customers. But when you’re trying to research the best way to use different social media tools to reach your own business goals, the task  can be daunting. It seems that everyone is a [...]

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