From the category archives:

Affiliate Strategies

How to Add Value to your Affiliate Business

September 12, 2011

Did you hear the news last week about the acquisition of FatWallet.com and AnyCoupons.com by Ebates.com? Stories about these types of affiliate acquisitions are exciting and remind me of one of our older blog posts, Affiliate Mergers: Two heads are better than one. If you are an affiliate who is about to launch a start-up [...]

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3 Signs it’s Time to Demand More from your Affiliate Manager

September 8, 2011

Almost every affiliate dreams of the opportunity when they can quit their day job, grow their affiliate marketing business, and eventually run it full-time. And there are those who actually do it. You may not be a beginner affiliate or a super affiliate, you might very well be somewhere in between. And though you may [...]

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Real-time Data Leads to Real Results

July 20, 2011

Within the past year, developments in information technology have allowed for the real-time transmission of crucial analytical data. Adopting real-time data into your marketing efforts is for the time being a very smart decision, and in the long run is almost certainly inevitable. The old mantra is “time is money,” and when you wait until [...]

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Canadian Affiliates Have a Niche Market Right Under Their Noses

July 14, 2011

In Canada, retail ecommerce has been experiencing double digit growth from 2003-2006. More Canadians used the internet to purchase $12.8 billion worth of goods and services in 2007, up 61% from 2005. Almost half of those who shop online do so because they find better deals than in stores. And although Americans shop online more [...]

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WARNING: Marketing Saturation Overload!

July 8, 2011

Are we over-marketed in this day and age? Is it blasphemous to be in the world of marketing, online marketing in particular, and feel that we are too bombarded by advertising at all times? Perhaps, but this is one of the key reasons that I believe in quality over quantity; the quality of your marketing [...]

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What Affiliates can do to Increase their Revenue

May 25, 2011

As an affiliate manager, I am constantly reviewing, approving and, yes, sometimes declining affiliate applications. Additionally, I oversee websites that affiliates are using to promote offers in our network. So, what have I noticed? Affiliates are spreading themselves too thin, not communicating with their affiliate manager and forgetting to promote the offer! Increasing your revenue [...]

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