From the category archives:

Affiliate Management

Glengarry Glen Ross-Inspired Lessons for Merchants in Affiliate Marketing

February 10, 2011

The dramatic movie, Glengarry Glen Ross has been a topic of conversation among several members of the Share Results office for the last six months. I won’t get into a full movie review here, but I do want to point out that affiliate managers and merchants, just like the real estate salesmen in this movie, [...]

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5 New Year’s Resolutions to Help you Succeed as a Merchant

January 14, 2011

Last week we explored five business-building New Year’s resolutions for affiliates. Now we turn our attention to merchants to provide tips on improving their image, affiliate programs and the way they communicate to their affiliates and customers. Here are some areas for merchants to focus on this year. Work smarter, not harder In our affiliate-focused [...]

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What Affiliates Want Part 1 of 2 –Special Mother’s Day Edition

May 7, 2010

With Mother’s Day around the corner, it was pure coincidence that I found myself watching Mel Gibson’s cheesy rom-com “What Women Want”. As I watched our chauvinistic advertising God Nick Marshall (played by Gibson, naturally) squeeze himself into panty-hose, failing in his attempts to get into a woman’s mindset for some insight to nab the [...]

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New jackets at Pennington’s bring you love for April showers

March 19, 2010

Spring Equinox is just around the corner and after a record-breaking mild winter up here in Canada everyone is already getting into their Spring outerwear closet. This is the perfect moment for affiliates to drum up some weather-induced content to promote the latest in fashion, like Pennington’s line of Spring jackets. (Hello? Who wouldn’t embrace [...]

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New clothing arrivals at UndergroundHipHop.com

March 19, 2010

Affiliates understand that staying current with fresh content is the way to keep traffic coming back to their sites. UndergroundHipHop.com meets the online demand by keeping their stock updated with the latest and most current items – whether it be clothing, music or graffiti supplies. Here are some of the latest arrivals at UndergroundHipHop.com from [...]

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What Makes Effective Affiliate Managers?

February 23, 2010

Having worked in affiliate marketing for a few years now, I’ve had the opportunity to work with some people in the industry who consistently go above and beyond. Effective affiliate managers are integral to an affiliate programs success, so what should they be doing for affiliates to ensure affiliate programs remain profitable? Taking an Interest [...]

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