From the category archives:

Affiliate Management

What Marketers Can Learn from Canadians’ Love of Hockey

June 8, 2011

Whether you grew up in Canada, are just visiting, or moved here from far and wide, you would be hard pressed to find a Canadian who does not have a burning passion for hockey. Canadians are crazy for this sport – some eat breathe and sleep hockey! Now, being from Vancouver, and having my hometown [...]

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I Want to Launch an Affiliate Program, What’s the Big Deal?

April 12, 2011

“How much will it cost me to launch an affiliate program? What’s the big deal?” Truth is it is kind of a big deal! A couple days ago I posted a blog about why you should postpone launching an affiliate program. I highlighted the importance of doing some research in advance about the internet marketing [...]

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Why you Should Postpone Launching an Affiliate Program

April 4, 2011

My colleague Janice recently wrote about why affiliates owe it to themselves to do research when choosing to work with merchants. Well, the same can be said of merchants that are looking to launch an affiliate program. Are you one of those businesses asking how you can quickly generate revenue through affiliate marketing without weighing [...]

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Meet Kristina, Share Results’ Newest Affiliate Manager

March 10, 2011

Share Results has been busy growing its team in-house one staff member at a time. The company is going through big changes and one of them happens to be the addition of one of our newest affiliate managers, Kristina Andersen. Name: Kristina Andersen Role at Share Results: Affiliate Manager What kind of work did you [...]

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The Leads are Weak: Part 3 of Glengarry Glen Ross-Inspired Lessons for Merchants

February 24, 2011

In the affiliate marketing industry, it’s very easy to shift the blame for a lack of sales activity in an affiliate program. In the movie Glengarry Glen Ross, there’s a volatile scene in which Blake responds with hostility to Shelley Levene who cites that the reason he can’t make a sale is because the “leads [...]

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Coffee is for Closers: Part 2 of Glengarry Glen Ross-Inspired Lessons for Merchants in Affiliate Marketing

February 14, 2011

In part one of my Glengarry Glen Ross-inspired blog I focused on the pressure to “always be closing.” I highlighted the importance of affiliate managers and merchants focusing on the quality of their partnerships, rather than the quantity. Now, I turn your attention to the idea that coffee is for closers. In the film Glengarry [...]

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