What do you do when you have big news that’s worth sharing? What are your best ways of gaining visibility and publicizing your business?

The answer is a press release!

The BAMroll this week relates to optimizing your press release to ensure you get the visibility you want to help grow your business and avoid the clutter that swamps inboxes across the industry. Press releases have a significant impact on exposure if properly leveraged. That said, it is vital that your press release incorporate a well-blended mix of keywords and creative writing, while remaining professional and informative.

Top Rank Marketing Blog provides insights, resources and commentary on a range of digital marketing and public relations topics. Their Online Marketing Agency specializes in online marketing strategy, consulting, implementation and training services. Their blog titled The Lowdown on Press Release Optimization is a great resource for anyone interested in successfully optimizing their PR.

Affiliate Dogma publishes a blog that draws on almost 10 years of experience in webdesign, internet marketing and ecommerce. Their principle— “Affiliates make Sales makes Profits” — is a guiding light that enables them to think outside the box and use novel solutions to common problems.