There is an ongoing debate pertaining to affiliate links and whether or not it is advisable to cloak (hide) them or show them.
On one hand, people are less inclined to click on affiliate links, as they tend to trust long links with many characters and unknown codes. For the affiliate, it helps prevent others from stealing affiliate earnings from them, while also improving SEO results rankings.
On the other hand, many affiliates have achieved consistently strong commissions from shoppers who trust them. This is because they show their affiliate links and thus demonstrate a “nothing to hide” attitude. Although this may be true for several affiliates, the overall consensus is to hide affiliate links to improve the click-through rate, while maintaining strong SEO rankings and clean links. The featured blogs in the BAMroll this week focus on the aforementioned debate.
Webmasters Central Blog looks at both sides of the debate and presents some clear explanations for how to cloak affiliate links should an affiliate decide upon this course of action.
Tech-Link blog discusses why it is important to cloak affiliate links and the potential dangers of showing them.
See you next week!
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