With the economy ad it is, there is a great opportunity for affiliate marketers to help consumers find savings. This is back-to-school clothing coupons, for example, are such a lucrative promotion for affiliates.

But there is one area where consumers where consumers will spend more this back-to-school season, and that's Back-To-College. As a recent survey by the National Retail Federation reports:

Even with the uncertainties the economy continues to present, college-bound students and their families are prepared to shell out a little extra this year. NRF’s back-to-college survey, conducted by BIGresearch, found that college students and their parents will spend an average of $618.12 this year, up three percent over last year’s $599.38. [emphasis my own]

So affiliates should be consider promoting products that college kids will need to head back to the campus.

One thing that all college kids need are supplies to write those grueling term papers, such as ink toner. So the Love Toner and Excel Toner affiliate programs are excellent opportunities for affiliates. Love Toner is perfect for affiliates with US traffic, and Excel Toner lets affiliates target Canadian college kids. They also both have coupon code promotions running until the end of August.

With the Underground Hip Hop affiliate program, for example, affiliates can promote 1,000 different t-shirt designs, 100 different sweatshirt/jacket designs, and 100 hat designs to urban-minded college kids. UGHH.com also offers a number of coupon deals, so affiliates can also help those college kids save money. Affiliates can offer their users coupon codes to save 10% off on all orders, $10 on orders of $75 or more, or $25 on orders of $150 or more. The UGHH.com affiliate program also offers a 60-day cookie and flat CPA of 10%.

To target college girls, affiliates can also get in on the Stylefly affiliate program. Emphasizing wearable, feminine pieces from popular women’s designers, it’s the perfect opportunity for affiliates looking to target girls who want to head back to campus looking smart. Stylefly also offers affiliates coupon codes so that they can offer consumers a 25% savings on orders until September 30th, 2009.

Another great opportunity for affiliates who want to target college kids is the T-Shirtmonster affiliate program. In addition to featuring a 60-day cookie, affiliates can promote thousands of cool designs. The really cool thing about T-Shirtmonster is that it lets consumers create their own custom T-Shirts within minutes!

With the cost of books, computer accessories, and the clothing they wear, college kids can be much bigger spenders than other student demographics. So affiliates can't afford to pass-up targeting them during the back-to-school season.

Not only are there so many things that college kids need, from clothing to supplies, but they'll also be looking for some savings. By offering them saving on those items, then, affiliates can really take advantage of the back-to-school season.