Posts by author:

Sal Ciolfi

Four Ways to Reactivate Inactive Affiliates

February 28, 2013

Any Canadian merchant with an affiliate program has run into the same problem: what do you with inactive (or “latent”) affiliates? For one reason or another, these marketing partners are no longer generating sales or referring traffic. They are, put simply, a wasted opportunity. Instead of cutting your Canadian affiliates loose, however, there are a [...]

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Common Social Media Mistakes

December 20, 2012

With 850 million monthly Facebook users and 11 Twitter accounts created every second, it’s clear, social media is here to stay. It has, in fact, become an increasingly important component of integrated marketing approaches, providing an easy way for publishers to build brand and drive traffic. Just because it’s easy, though, doesn’t mean you can’t [...]

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Secrets to Working From Home

November 9, 2012

Working from home is becoming an increasingly common experience for many Canadian affiliate marketers and managers, and while a home-based office can conjure images of bathrobes, slippers, and most importantly, missed deadlines, it doesn’t have to be that way. Here are some secrets to working from home: Establish a Work Space You may envision working at your kitchen [...]

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Affiliate Marketing to Expand Your Brand

October 16, 2012

The most successful retail companies in the world all have something fundamental in common: a recognizable brand. Brands, however, don’t just naturally develop, they are nurtured and built over time, and retailers have to put in a concerted effort to create the brand they want. A “Brand” after all, is your identity. It is the [...]

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Why You Need an Integrated Marketing Approach

October 11, 2012

Marketers these days are almost spoiled for choice when it comes to marketing channels. Unfortunately, budgets don’t always reflect this new abundance of options, and marketing execs have to wring the very most out of their resources. The most effective way to optimize your marketing budget is to adopt an integrated marketing approach. Generally speaking, [...]

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Share Results is a PMA Gold Member

August 30, 2012

Share Results is very pleased to announce a new Gold Membership with the Performance Marketing Association (PMA). Gold Member status with the PMA will provide access to the most recent information and trends in the performance marketing industry, and will connect the Share Results team to a number of industry associations, advocacy groups and resource [...]

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