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Rodion Gusev
Rodion works as a copywriter at Share Results. As evident through his blog postings, his work interests include social media and its effect on marketing and communication. He is currently finishing up B.A. degrees in English Literature and Economics at McGill University. Outside of work, Rodion enjoys all aspects of music: collecting, creating, mixing, and listening. He also has a strong interest in literature and co-runs an independent music/writing blog.
January 11, 2012
Did you know that Morgan Stanley predicted that smartphone sales would exceed PC sales by the year 2012? Did you know that this sea change actually occurred at the end of 2010? Since smartphones allow users ready, on-the-go access to the internet, they allow marketers to pursue interesting new approaches for customer engagement. The most [...]
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November 17, 2011
We live in a fast-paced world where it often seems that the only constant is change. Due to this climate, as a business it is easy to often feel the need to alter your brand for fear of being left behind or stagnating. As it turns out, change is not always for the better. We [...]
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October 20, 2011
With the ringing of yuletide bells sounding just around the corner, retail merchants are gearing up for the typical spike in consumerism associated with the holiday season. Generally for brick and mortar retailers, this means the hiring of an additional physical workforce to deal with added demand. Affiliates and online merchants should prepare themselves similarly [...]
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October 7, 2011
As of late, the fashion industry has seen a surge of interest in plus-size fashion. The Limited has just launched its plus-sized eloquii line, the UK will see its first plus-size only catwalk in November, and Bridesmaids star Melissa McCarthy is currently at work on her very own plus-size fashion line. What is behind this [...]
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September 28, 2011
If you remember our earlier post about building a brand profile, we emphasized the importance of establishing a social media presence in order to communicate directly and effectively with your audience and customer base. As research has shown, Facebook brand pages are actually particularly effective in facilitating customer-brand interaction, so we will build upon the [...]
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September 15, 2011
In an earlier post, we discussed a number of approaches to add value to your affiliate business. One mentioned topic was the building of a brand, both online and offline. Now we will cover some specifics on how to build a brand, and just why the prominence of branding can help strengthen your affiliate business. [...]
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