June 19, 2012
Mobile marketing has exploded and is growing in all its forms. Whether consumers are choosing to use their mobile devices for browsing, shopping, making payments, etc. Mobile marketing has quickly become a reliable and established marketing source. Mobile represents a new wave of computing, on par with previous technological cycles such as the desktop PC [...]
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June 12, 2012
The Canadian market is multi-cultural and as such requires concerted attention when honing in on a target market. Not only do we have a large multi-cultural consumer base but these cultures are also sub-divided linguistically between Anglophones and Francophone’s. Without going into too much detail, and avoiding any political issues, in the past 35 years, [...]
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