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Justin Way

Justin Way, a Journalism Graduate from Montreal's Concordia University, now applies his keenness for understanding through investigation to assist his clients in managing and understanding the full potential of their affiliate software. As a former sports editor at his student newspaper, Justin is an avid sports fan with a particular passion for hockey and basketball. He also cheers for England at least once every four years.

The French E-Connection: Marketing to a distinct society

May 19, 2011

Although they have unique cultures and identities from each other, the people of France and Quebec have something in common: they are both distinct within their respective areas of the globe as well. Whether it is in Paris or Montreal, one needs a carefully constructed marketing strategy to find success in the lucrative French-language market. [...]

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Facebook “Deals” Challenge to Groupon and LivingSocial

April 29, 2011

Death, taxes, and the creation of Facebook’s new online coupon effort – that last item recently joined the short list of undeniable certainties in life. As we emerge from tax season, we should count ourselves lucky that they don’t all arrive at the same time. The social network’s much-anticipated challenge to market leaders such as [...]

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Marketing the Canadian Elections on the Internet

April 20, 2011

When playing the game of compare and contrast with the federal elections of the United States and Canada, the most visible differences can be as stark as they are amusing. For instance: The United States holds presidential elections every four years; Canada holds federal elections about every four months – whether they need them or [...]

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Let’s make a (Social) Deal!

March 23, 2011

When a merchant is formulating a marketing plan for their business, it is important to consider all the different tools at their disposal. Whether it’s through PR materials, media buys, search engine optimization or a variety of other marketing tools, diversity is always a recommended practice. Other recommended practices include not over-extending resources and respecting [...]

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