Last week we posted the first of a two-part interview with online education merchant eLearners. In addition to getting some great insight from them about the online education industry, we learned what popular degrees that students have been gravitating to and how eLearners has dealt with the ever increasing interest in the online edu affiliate marketing sector.
This week, we continue that conversation and find out what type of edu affiliates are preferred for their program and more…
Q: Tell us about the diverse education offers available to affiliates who join eLearners. What would you say is your most successful campaign to date?
A: OnlineStudentFinancialAid.com has had a long history of success and continues to be a dominant force, and Project Working Mom has been an instant hit, generating national press coverage, but we prefer not to dwell on past successes. We continue to work on innovative new campaigns to reach new demographics; The Career Stimulus Package just launched this summer, and the response has been overwhelming.
- Did you know that OnlineStudentFinancialAid.com can be promoted in Spanish to online users?
Q: What are some of the biggest misconceptions affiliates have about the eLearners affiliate program?
A: One of the biggest misconceptions is that we are just looking for a high quantity of leads. Our main focus is actually making sure our leads are of high quality and continue to enroll.
Q: With all the different type of affiliates who partner with eLearners, what promotional methods would you say do best in the program?
A: All promotional methods, whether SEO, display, PPC, etc., have their own strengths and weaknesses, but all serve a purpose within our program and add a specific value.
Q: What are the key elements do you look for when affiliates apply to your affiliate program?
A: When looking at sites to partner with, we look for (in no particular order) unique content, a good layout, a high page rank, good traffic, high ranking on key search terms, etc. In general, we are looking for something that doesn’t necessarily look like it is set up for just lead generation, but has a larger purpose.
Q: What would you say are the top 3 common inquiries from prospective students that affiliates should know when promoting to their audience?
A: Some common inquiries from prospective students include tuition prices, financial aid/scholarship options, school accreditation and even the location of the school offices so that students may be able to take care of things in person if needed.
Q: Based on your experience in the industry, what would you say are some of the forthcoming trends affiliates should expect to see in the overall online edu market?
A: Social media seems to be something that people are starting to make a big push for.
Q: What kind of exciting campaigns can affiliates expect to see from eLearners’ affiliate program in the forthcoming months?
A: I can’t reveal all our secrets just yet, but we definitely have some exciting things coming in the next few months…
Update: The Career Stimulus Package campaign has indeed been a big hit with online users; however, this offer is only available to be promoted until October 31, 2009.
If you have any questions about Career Stimulus Package or any other eLearners opportunity, please don’t hesitate to reach us via eLearners(at)shareresults(dot)com. 
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