Mar 11
2010

Americans Conduct 14.5 Billion Core Searches in February Alone

by Janice Scrim

comScore released its February 2010 U.S. Search Engine Rankings yesterday, announcing that 14.5 billion core searches were conducted, with Google Sites taking 65% of the search market.

The comScore press release listed Yahoo! Sites next, taking 16.8% of the search market, followed by Microsoft Sites (11.5 percent), Ask Network (3.7 percent) and AOL LLC (2.5%).

While the numbers are encouraging to the affiliate marketing industry, they are down 5% from January 2010 figures. On the plus side, Facebook.com showed a whopping 10% increase to 436 million searches, and Craigslist jumped to fifth position with 629 million searches.

We found this drop a bit surprising, considering that February includes Valentine’s Day, which usually makes for a busy search season. Plus, the Olympics were taking place, which often has sports enthusiasts searching for athletes and results.

On the other hand, February is a shorter month, and I’m wondering if, since it seems fewer people searched for Valentine’s gifts, perhaps there were a few more Americans slumped in front of their TVs during the Olympic Games—with broken hearts.

Now, who can search with a broken heart?

  1. Vancouver 2010 Olympics Facts
  2. Bing’s Got Bang!
  3. Do Free Shipping Offers Attract Customers?
  4. Google Instant and the Affiliate
  5. BAMroll Update: February 26, 2009

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