We are continuing to blog about the subject of automated tools for publishing content, such as social media and blogging. Yesterday, we highlighted the need to keep content original to stay abreast of changes to Google algorithms. Equally important, we warned of the importance of making sure automated tools with URL shorteners actually all your links to be crawled on the web. Here are a few more issues we think should be considered when using automated tools for social media.
Automated tools can land you in hot water
Automated tools for blogs and social media are fantastic, but sometimes they can have an unexpected impact on your online presence. Automated Twitter tools that facilitate immediate following and direct messaging is not the best marketing strategy. Not only can you be considered a spammer for using these third-party automation tools, but Twitter’s policy prohibits people from conducting these types of activities. Twitter considers automatic following or direct messaging too aggressive, while the rest of us just consider it plain old annoying.
So what do you do?
Ultimately, there is nothing better than having a human managing your social media accounts and blogging. In today’s job market, there are careers popping up from Blogger/Social Media Copywriter to Social Media Strategist. If you think hiring someone to handle this communication in your company is a joke, look at Mashable’s infographic titled Social Media Jobs Salary Guide.
If hiring a social media copywriter or the like is not in your budget, you are probably going to explore using third-party automated publishing tools. If you absolutely must, use one whereby you have more control over the message that is being published on every single account. Tweak the messages with keywords and use shortened URLs to improve the messages’ uniqueness and web rank ability. Additionally, you should evaluate where your time is best spent, because you certainly don’t want several dormant social media accounts bearing your brand name. This certainly isn’t the best strategy for brand management, so be aware when setting up and running multiple accounts.
We’d like to hear your suggestions for the best automated social media tools. Leave us your thoughts in the comment section below.
- Affiliate Marketers Should Beware of Automated Tools – Part 1
- Managing Social Media More Strategically – Part 1
- Marketing the Canadian Elections on the Internet
- Managing Social Media More Strategically – Part 2
- Social Media Ecosystems and Affiliate Marketing