With the Affiliate Summit coming up very shortly, we’re taking the opportunity to share with you as much as we can about the different departments here at Share Results and what they can do to help support you and your business.

A vital part of our organization here is the Affiliate Management team. Our dedicated affiliate managers are committed to allying merchants with the most appropriate affiliates to help them market their products. Their skills lie in being able to help businesses establish themselves in the affiliate marketing world through a six-point approach, outline below.

1. Getting to Know You
First, we take the time to find out everything we can about your business. What are your strengths, your potential weaknesses and your unique selling point? We take the time to analyze everything we can about your business, your products and services to get a firm foundation of what your business represents.

2. Assessment of your Marketing Goals
In the next step, we assess your affiliate marketing goals. What are you willing to invest and what are your short- and long-term goals? Additionally, an assessment of your company’s resources is imperative to understanding what tools you will be able to provide affiliates with. Do you have a design team? Do you have an affiliate manager, or management team? Assessing these aspects of your business will help us to understand what goals can be accomplished over the short and the long term.

3. Competitor Analysis
The next part of the process is a competitor analysis. Understanding who your competition is will help you to establish your current position in the marketplace and give you an idea of how to proceed. Who are the other companies that are competing for your affiliates/customers and what are they doing to achieve that? This will help you to understand how and why your customers are spending money and how you can best reach your customer base.

4. Establish Target Market
Once this is established, we have the foundation necessary to establish the target market. And by doing so, we can then match your business with the appropriate affiliates, and help you target the right customers. Having established very strong relationships with our affiliates allows us to determine who the best fits are going to be for your specific business.

5. Strategy Set-up
From here, we form a strategy for differentiating your business from the others. We know what makes you special and how you are currently positioned, so from there, we are able to plan on how to best expose your company and use best practices for branding.

6. What is Your ROI?
Of course, the goals that your company has will dictate the actions taken at this point. And because we understand how affiliates are driving traffic to their sites, we can assess who is going to be the best for your brand and is the best match for your goals. You know what you want to spend, as well as what you want to get out of that expenditure, so with all of the steps we’ve taken up to this point, we’ll be able to provide you with a detailed assessment of what is possible and help you to put that plan into action.

While at the Affiliate Summit in Las Vegas, we’ll be at booth #413 and we encourage all of your to come by and find out more about our Affiliate Management team and our full-service marketing solution. In attendance will be Director of Client Relations, Kristyn Gaffney, IT Operations Manager Vanesa Cantt, Affiliate Marketing Manager Julia Stead and Affiliate Manager, Annabelle Agnew. They are there to answer all of your questions and are looking forward to sharing their experience with all of you. See you there!