Mobile marketing has exploded and is growing in all its forms. Whether consumers are choosing to use their mobile devices for browsing, shopping, making payments, etc. Mobile marketing has quickly become a reliable and established marketing source.
Mobile represents a new wave of computing, on par with previous technological cycles such as the desktop PC revolution. Wall Street Analysts predict, within the next five years more users will connect to the Internet over mobile devices than desktop PCs. Mobile marketing is the fastest growing marketing strategy these days to promote brands, businesses services and organizations.
Mobile marketing, also known as real-time marketing provides something few other forms of advertising can: instant traffic! According to MyMobileMarketing.com, 4.8 billion users in the world use text messaging as one of the main ways people are using phones.
According to Juniper research, the most efficient type of marketing is the Short Message Service (SMS); up to 90%of text messages get opened and most get responded to within five minutes. One of the reasons why SMS is so effective is because mobile coupons have a redemption rate of 15%-40%, whereas traditional print coupons are redeemed less than 2% of the time. Mobile marketing is inexpensive, immediate and personal. To benefit from mobile coupons, one must opt-in, and this subscription almost confirms its usability!
With major operating systems such as iPhone, Android, Symbian, Windows Mobile and Blackberry on board, mobile marketing has established itself as the fastest growing marketing channel today with a predicted four-fold growth over the next four years. With this rapid growth, we have seen fierce competition between smartphone and tablet manufacturers in the past five years.
These days, there is no stopping the mobile shopping industry. According to the people at geekaphone.com, the mobile industry will make 8 billion this year and by 2014 is expected to reach 11.4 billion. Mobile retail is without doubt one of the key markets in the marketing industry right now and firms should be looking to begin optimizing their mobile performance. One of the main reasons why iPhone and Android are superior to others is due to their available applications. And though iPhone might seem to have a larger number of applications, Android offers more free applications and geekaphone.com predicts to see Android come out on top of the mobile gaming world.
What are your plans for mobile marketing in 2012? Let us know your thoughts in the Comments section below.
- Mobile Apps: The Next Affiliate Opportunity
- Mobile Apps: The Next Affiliate Opportunity
- Survival of the Savviest: Mobile Marketing
- Survival of the Savviest: Mobile Marketing
- Apple Unveils iPad and New Approach to Mobile Advertising
No one has commented, be the first to be heard
