May 2
2012

3 Must Haves for Affiliates That are Signing Up to an Offer!

by Marie-Eve Cabana

Whether you are new to affiliate marketing or are looking to expand your portfolio of offers, there are many things to be taken into consideration before signing up to an affiliate program. Today, we will discuss what we think are the three most important factors when choosing an affiliate offer to promote.

The first must have is to always look for a merchant and/or network with a good reputation and references. Have a look at their list of clients, visit industry forums and take part in discussion groups. With today’s easy access to information, it will not take you long to find the network you are looking to join! Pay close attention to the details, if an affiliate program is offering a get rich quick plan, you are most likely entering a danger zone, therefore, beware! Affiliate marketing can be very lucrative, but it takes time and hard work. Remember, if you are willing to refer an offer to a close friend or family, then you most likely are choosing the right affiliate offer.

The second must have that should be taken into account is your earning potential from an offer. A good commission structure translates to excellent rewards for affiliates. Additionally, many affiliates forget to ask merchants or affiliate managers about the average sales of an offer. The higher the sales, the more commission you receive, and the greater your earning potential will be. We recommend that you also read the fine print. Terms and conditions of an affiliate program or a network allow you to assess how you will benefit from the payment structure. Things to look for are the number of times a month you will be paid, if there is a minimum amount required before receiving payment, as well as when or if you are eligible to bonuses or rewards.

The third and final must have is the affiliate program’s or network has the availability to offer client support, reporting and marketing tools. Requiring client support will not be an everyday occurrence, but knowing it is available will help with building your affiliate business. Let’s go back to our first must have for a moment. Signing up with a reputable and established network, in some cases, means that you will most likely have good client support! The success of good client support is dependent on whether or not an established affiliate program or network will have seasoned affiliate managers that can assist you if you have questions about an offer. The right program will have the right support and the right tools at your disposal. It will also make it easy for you to monitor your statistical data and marketing campaign performance.

As long as you put a little elbow grease into your choice and setup of campaigns, you have a great chance of succeeding. The affiliate network is a tightly-knit community, and there is always a fellow industry member available to pass on a little advice. With these three must haves checked, you are very likely signing up to a great offer!

Any other pointers you would like to share? Please add them below!

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