Whether you’re an affiliate marketing trying to drive traffic to your site, a brand trying to reach out to your target market, or just an overage Joe/Jane looking to connect with like-minded people, social media can be an incredibly powerful tool. And the reason behind the potential of social media is, well, it’s social — it allows you to build real relationships with real people.
That being said, a lot of people fall short of that mark. And you can’t really blame them: with examples like Tila Tequila who just “added” or “friended” everyone they can find, it’s easy to make the mistake of trying to emulate that approach. But we’re not all Tila Tequila, and most of us don’t have any hope of landing a reality show gig from our presence on MySpace, Facebook, or Twitter.
Well, if you have your sights set on some kind of social media success, Jake from 10e20 has some advice on how to go about it. In a post called called Social Networking 101, Jake offers 12 basic tips for social networking online or off — and part of the point is that you shouldn’t act any differently online than you would in the real world. Here’s an overview of Jake’s tips:
- Know the organizer
- Offer assistance
- Be polite
- Meet the influencers
- Meet the newcomers
- Follow up
- Don’t sell and don’t spam
- Bring a gift
- Find new events
- Introduce a new person
Of course, Jake goes into a bit more detail on each of these points in the original post. And if you go to check it out, you’ll very quickly realize that the most effective way to use social media is to be social in the exact same way as you would offline, when you’re face-to-face with someone.
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