Econsultancy recently published a great article outlining the primary similarities and differences between US and UK affiliates. The differences are on a comparison of two different surveys carried out in January, and reported in their UK and US affiliate Census reports respectively.

The surveys confirmed what most of us already know: geographical boundaries are becoming less important. Large numbers of affiliates are also promoting merchants from all over the world, irrespective of where they are based.

And yet, despite the increasingly global nature of affiliate marketing, there are some notable differences between the US and UK markets:

  1. US affiliates are more likely to be full-timers
  2. Women are better represented in the US
  3. Health, Sport and Fitness leads the way in the US
  4. PPC is the most significant affiliate ‘method’ for US publishers, while SEO ranks highest in the UK
  5. Affiliate Window is the most significant UK network, while CJ is the biggest in the US
  6. More affiliates are promoting B2B merchants in the US
  7. Google perceived as more of a threat in the UK
  8. More direct partnerships in the US
  9. In the US, there is more explicit talk of performance marketing.
  10. US industry fears Amazon Tax

You can check out the original article from Econsultancy for a detailed run-down of each of the points, as well as the corresponding “10 similarities” list.

Please share your thoughts