May 9
2013

Google Affiliate Network Alternative: Share Results

by James White

Google has recently announced the closing of its long-running Google Affiliate Network (GAN); established in 2007, its final day of operation will be July 31, 2013. Google’s network has been utilized by a large segment of the performance marketing industry, and GAN’s closure will mark a shift in the industry’s landscape, as Google’s affiliate network [...]

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Mar 15
2013

How Beginners Can Make Money in Affiliate Marketing

by Nicole Young

For beginners, affiliate marketing can seem like a complicated riddle wrapped in a puzzle. It doesn’t, however, have to be. There may be no magic potion to help you start earning money, but a solid plan backed by the right investment of time and money can lead to a lucrative career for affiliate marketers in Canada. [...]

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Pondering Your Tracking Preferences

March 8, 2013

With the variety of options available for tracking conversions and sales data, it’s important to have a clear idea of what is going to work best for your performance program and address its specific needs. To that end, the below information aims to outline some key considerations to keep in mind when making this choice. [...]

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Four Ways to Reactivate Inactive Affiliates

February 28, 2013

Any Canadian merchant with an affiliate program has run into the same problem: what do you with inactive (or “latent”) affiliates? For one reason or another, these marketing partners are no longer generating sales or referring traffic. They are, put simply, a wasted opportunity. Instead of cutting your Canadian affiliates loose, however, there are a [...]

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Scotiabank Credit Cards Win Best of Finance 2012 Awards

February 27, 2013

Scotiabank credit cards win five different credit card categories in the Best of Finance 2012 Awards. What is the Best of Finance 2012? Presented by RateSupermarket.ca, this annual award honours the top personal financial products in the Canadian market. The financial products and services reviewed include six separate categories: Credit Cards, Mortgage Rates, Life Insurance, [...]

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Landing Page Tips for Canadian Retailers

February 22, 2013

Effective, user-friendly landing pages are an essential component of any online strategy. You could argue, in fact, that landing pages are among the most important pieces of a marketing campaign, providing a huge impact on lead generation, conversion, and analytics. Landing pages, after all, can ultimately make or break your marketing, working in tandem with [...]

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